That my friends, was the question of the day for me. All of the sudden, my boss asks me about this ugly ad that had popped up on one of our coworkers pages. It was all stretched and distorted. HIDEOUS I TELL YOU!
Immediately, I started sorting through all of our ad accounts and ads to make sure nothing wasn’t spending that shouldn’t be and that none of my ads had any accidental images or links.
Turns out they didn’t.
So then, we set about trying to find where this ad came from and why it popped up. We opened up our business page, and boom, there it was in this little “Featured For You Section” right at the top that looks like absolute crap.
Here it is:
AND THEY ARE RIGHT AT THE TOP OF THE PAGES’ WALLS!
So I got to thinking… since some of these ads we’re seeing on ours aren’t anything we created recently, maybe this is a new, test feature Facebook rolled out. I did some research and couldn’t find a dang thing on it, so then I started searching other Facebook business pages and BOOM! There were MORE!
What does that mean?
From the looks of things, there’s a brand spanking new Facebook algorithm that’s pulling ads, posts, and events from the business page you are visiting and plugging them into the top based on what they think you want to see or what has done best.
Ideally, that could be great, but, like I said, a lot of these look like crap because the images are stretched out.
I totally understand that websites, especially social media platforms have to test new features, but this latest one blows—especially if you’re a social media specialist like myself.
I spent a few hours today searching through old ads and Facebook posts trying to figure out where this crap was coming from and whether or not it was something that was spending money and shouldn’t be.
For all of you who are/were freaking out… take a deep breath. It’s all good. Well not good because it’s ugly, but your ad budget is safe.
Hopefully this helps some of your social media managers and specialists out there trying to figure out what’s going on with your Ads Manager account.
Good luck and as always, thanks for swinging by The Sassy Flamingo!